One of the biggest stressors of owning a business is a mash-up of making the grand attempt of doing it all. You’re the force behind your business and you want to give everyone the best of what you do, you want that good work to spread and grow your business. But, there is a reality to it:
You simply can’t do it all.
It is impossible to make everyone happy.
I’ve been there. From following a customer’s wishes to copy a cake based on a photo (which later brought me a perturbed customer over one closely-placed fondant circle placed on a cake. Seriously, the customer MEASURED!) to accidentally double-booking yourself because you later convinced yourself you could actually do it ALL.
What comes out of this is that you can eventually burn yourself out. You will learn what needs to be a priority for your business and yourself. I realized that I should have listened to the customer during their conversation that I was actually dealing with hard demands. Especially when they mentioned that they went to every other bakery in town and no one could fulfill their wants (RED FLAG! CUSTOMER WITH MAJOR DEMANDS!)
After that, I accepted the fact that I need to accept the fact that not everyone could me made happy. Although, I had many cake successes later, that one tiny little blow reminded me to work on what’s best for my business. Just let it slide off your back and move on. Never let those thoughts back in.
You also realize not everyone is going to like you. I entered the business world as a competitor. When you’re new, you’re going to have your loyal customers to other businesses. When I started getting a local following, I took the chance to meet customers and gained support. People love to support a small, local business when they have a relationship with the owner. Your supporters are your fans, the ones who convince others to become customers.
So what’s the takeaway from this? If you worry about everyone else, your work is taken away from you. Stress does not need to be a part of the completion of your work. Keep up a good relationship with your customers and focusing on the growth of your business brings in the money.
Don’t worry about pleasing everyone. Doing so will wreck your spirits and you’ll suffer financially in the end.
Let it roll off, baby.
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