According to new industry statistics, women spend almost a month and a half of their lives at the hairdressers. That might seem a lot, but when we consider that another study tells us it takes exactly three seconds to form a first impression of someone, one month and a half suddenly doesn’t seem that much.
Hair has a keen impact on our self-esteem. A study by Pantene Relazido in Europe showed that 68% felt they had low self-esteem when they felt their hair looked ugly. Take that feeling and compare it to the rush of excitement you get when you step out of a salon chair, or bound to the mirror after rinsing off the coloured dye that's been slowly seeping into your roots for the last half hour.
The way we appear is our ultimate currency in telling the world who we are. Our style is our aura: our unique way of putting ourselves together, of making critical choices about which colours we want to associate ourselves with, and how we want our face to shine out from behind our tresses. Against a growing hair and beauty industry and more people than ever registering interest in hairdressing, it seems that more are championing this idea and embracing new, experimental avenues for how they appear.
Brightly coloured hair is one of these avenues. More women than ever are dying their hair, and getting more creative in doing so. What this tells us is not that we’re getting vainer: rather, we’re more in control than ever of how we feel we appear in the eyes of others. All the better if that process encourages us to be creative.
No longer the province of punks and pockets of alternative subcultures, crazy coloured hair is very much in vogue at the moment. From celebrities (ahem, Rhianna, Rita Ora) to designers (Jean-Paul Gaultier, Prada), slashes of bright, I-don’t-care colour shine out proudly and unabashedly to all who care to look.
Colour psychology is a very real, very big deal in how we make sense of the world around us: rich, deep reds stir an emotion that differs from it's cool blue, calming cousins. Colour is inherently tied to emotion, and when we splash it on our hair we're demanding that we make a stronger, more keenly felt impression upon everyone that sees it. To a greater degree, we're also demanding to be seen in the first place.
Even if you’d prefer to keep your locks at a luscious, natural looking blond or brown, this trend towards crazy is something to be celebrated. We need to keep pushing boundaries of how we can play and present ourselves to gain new degrees of control over who we feel like we appear. We need to keep creating new aesthetic possibilities for how one can champion style, and how we can make its product, fashion, work for us.
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