So swell!

I am one of those girls who, despite the decade and a certain degree of “coolness”, still use words like swell, and neat and rad.

(And make NO apologies for it, either.)

To that end, I thought a retailer NAMED Swell, was, well, swell, and then I discovered their clothing was…swell indeed!

(I do apologize for my nerdom, though.)

Alas.

Check out some of the cool new (dare I say? Fall!) duds I got from Swell! (Get product info by clicking on the image.)

Interestingly, I learned that this site was originally created to cater to the surfer crowd - and then suddenly became a cult favorite of Hollywood starlets. (Though you’ll notice the prices are totally affordable!) A lot of the looks are well under $100, and reflect all that is hot in the season’s trends. (My favorite is probably the pink dress, above - it’s going to look so great with opaque tights and boots!)

Check out more here: www.swell.com