Not so green.

I’m a little confused as to the sudden influx of “green” and “organic” declarations and offerings everywhere I go.

Tonight, I attended a party held by a pretty huge marketing firm based out of New York. They are a large presence in the green community, and their event was centered around the concept of earth-friendly food and libations.

On the menu: “No-jitos” - Mojitos made sans-booze. (Sadly, I drank one of these before realizing it was a “no” and yet still thought I was buzzed), and “Inspirational martinis” (touted as being anti-oxidant cosmopolitans because they were made with pomegranate juice.)

Don’t get me wrong - it was indeed a lovely evening, and my date and I had a fabulous time imbibing our brussel sprouts in sundried-tomato hummus and tandoori chicken skewers. And while, yes, we noted that our mushroom and goat cheese tapas were ingeniously unfried, as were tofu-wrapped-spicy-rice, we wondered what truly made this “organic” or “green”. Our confusion grew when we saw the scrumptious-looking (but oddly placed) cheeseburger sliders. Clearly, the cows would not agree that this was a earth-hugging suggestion.

Sadly, the organic foods movement seems to be a victim of its own success, and one can’t help but wonder if it will go the same way to meaningless that “low-fat” and “low-carb” have.

Originally, organic meant a purist approach to food production - now, it seems to mean a commitment to a healthier lifestyle. And while we think that’s awesome, and it’s something we’re totally on board for - it’s not quite the same thing.

Points & Prizes Keyword: PINKIE worth 25 points good through 01/28/08